Work

At Prabha Khaitan Foundation, I authored event-based articles for the organisation’s newsletter, helping enhance audience engagement through timely and relevant storytelling. I increased the Foundation’s social media reach by 19% on platforms like Twitter and Instagram through targeted content initiatives. Additionally, I developed and executed content and advertising strategies that led to a 29% boost in engagement, strengthening the brand’s digital presence and community interaction.

At BuyMore Group, I scaled the company’s LinkedIn following from 800 to 21,000 within 15 months, driving a 25x increase in professional audience reach. My platform-specific, data-driven content strategies led to a 15x boost in social media engagement. I enhanced organic search visibility by 35% through the creation and distribution of SEO-optimised content, while branded newsletters I developed contributed to an 18% uplift in brand awareness across key customer segments. I also managed and optimised content on WordPress and Medium, resulting in a 23% increase in lead generation through inbound marketing. Additionally, I executed targeted email marketing campaigns that supported a 7% growth in qualified lead conversions.

Project Workflow

Discovery & Consultation

Every project begins with understanding your business, audience, and objectives. Through collaborative discussions and research, I identify your brand's strengths, challenges, and opportunities to build a strategy that's aligned with your goals—not just current trends.

Strategy & Planning

Once the foundation is clear, I develop a tailored content and marketing strategy. This includes defining your brand voice, identifying content pillars, planning campaigns, and creating a structured content calendar that supports both consistency and long-term growth.

Content Creation & Execution

With a clear strategy in place, I bring ideas to life through engaging content, compelling copy, and platform-specific creatives. Every piece of content is crafted to communicate your brand authentically while building meaningful connections with your audience.

Measure, Optimise & Grow

Growth doesn't stop once the content is published. I continuously monitor performance, analyse audience behaviour, and refine the strategy using data-driven insights to improve results, strengthen engagement, and support sustainable growth.

Project Showcase

At Pravaig, I improved social media engagement by 34% on LinkedIn and Instagram through audience-specific content and consistent performance tracking. Strategic content planning, campaign execution, and cross-platform brand alignment led to a 53% increase in brand awareness. I collaborated closely with a team of designers to ensure a smooth creative workflow and oversaw photoshoots and brand collaborations to maintain visual consistency and impact. I also organized and promoted the Pravaig Industrial Conference 2021, drawing over 500 participants from the automotive and tech sectors.

At Zinc and Broccoli, I increased client engagement by 25% through data-driven social media strategies and ongoing content optimisation. I led a successful reputation management initiative for Bühler Group, which resulted in a 40% reduction in negative sentiment across digital platforms. For clients including Metal Power, SOS, Trisun Ergo, and 5 Elements, I designed and executed tailored content strategies that delivered a 15% increase in overall reach. I collaborated cross-functionally with creative, marketing, and analytics teams to maintain consistency between brand voice and business goals. Additionally, I monitored and interpreted platform analytics to refine content performance, enhance audience targeting, and inform future campaigns.