Collecting Stories From Everywhere
I’m Aditi. I write, strategise, and build things on the internet.
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I help brands build a strong digital presence through strategic social media management and impactful content writing. From crafting scroll-stopping posts and data-driven content calendars to writing blogs, website copy, and engaging captions, I bring creativity and clarity to every platform.
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I specialise in brand storytelling that aligns with business goals, resonates emotionally with audiences, and strengthens brand identity. Whether it’s launching a new campaign, curating a consistent visual tone, or managing community engagement.
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I blend creativity with strategy to deliver content that connects, converts, and leaves a lasting impression.
Education
Master of Science, Marketing Analytics
University of Rochester, Simon Business School, 2027
Bachelor of Arts, Liberal Arts (Marketing)
NMIMS, Jyoti Dalal School of Liberal Arts, 2019
Core Skills
Social Media
Content Planning | Content Calendar | Social Media Strategy | Copywriting | Trend Research | Platform Strategy | Competitor Analysis | Performance Analytics
Content Strategy
Content Marketing | Brand Storytelling | Audience Research | Editorial Planning | Campaign Strategy | SEO Content | Creative Direction | Content Audits
Tools
Canva | Figma | Adobe Premiere Pro | Meta Business Suite | Google Analytics
Brand Development
Brand Positioning | Brand Identity | Brand Voice | Messaging Strategy | Visual Identity | Brand Guidelines | Personal Branding | Audience Persona | Tone of Voice
Campaign Planning
Campaign Ideation | Launch Strategy | Content Scheduling | Marketing Campaigns | Stakeholder Management | Campaign Analytics | Project Coordination