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The Quest For Thought

Collecting Stories From Everywhere

I’m Aditi. I write, strategise, and build things on the internet.

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I help brands build a strong digital presence through strategic social media management and impactful content writing. From crafting scroll-stopping posts and data-driven content calendars to writing blogs, website copy, and engaging captions, I bring creativity and clarity to every platform.

 

I specialise in brand storytelling that aligns with business goals, resonates emotionally with audiences, and strengthens brand identity. Whether it’s launching a new campaign, curating a consistent visual tone, or managing community engagement.

 

I blend creativity with strategy to deliver content that connects, converts, and leaves a lasting impression.

Education

Master of Science, Marketing Analytics

University of Rochester, Simon Business School, 2027

Bachelor of Arts, Liberal Arts (Marketing)

NMIMS, Jyoti Dalal School of Liberal Arts, 2019

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Core Skills

Social Media

Content Planning | Content Calendar | Social Media Strategy | Copywriting | Trend Research | Platform Strategy | Competitor Analysis | Performance Analytics

Content Strategy

Content Marketing | Brand Storytelling | Audience Research | Editorial Planning | Campaign Strategy | SEO Content | Creative Direction | Content Audits

Tools

Canva | Figma | Adobe Premiere Pro | Meta Business Suite | Google Analytics

Brand Development

Brand Positioning | Brand Identity | Brand Voice | Messaging Strategy | Visual Identity | Brand Guidelines | Personal Branding | Audience Persona | Tone of Voice

Campaign Planning

Campaign Ideation | Launch Strategy | Content Scheduling | Marketing Campaigns | Stakeholder Management | Campaign Analytics | Project Coordination

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